9 Famous Logos With Subliminal Meanings
Notice how the Toyota logo can be drawn using nothing but three ovals? Those ovals represent three separate hearts – the heart of the customer, the heart of the product, and the heart of the technology industry’s progress. Pretty cool, huh? Now you’re going to notice it every time you sit behind a Toyota at a traffic light for the rest of your life…
Design consultant and psychologist Louis Cheskin once told McDonald’s executives to keep the golden arches rather than change the logo, like the company was considering for a while in a 60’s. While the golden arches are obviously an “M” for McDonald’s Cheskin suggested they subliminally inspired thoughts of a pair of nourishing breasts.
“VAIO” isn’t actually the letters V A I O at all. But, I guess a company needs a name for people to call it by, right? The symbols you see in the logo are actually the analog sign and the digital sign. Pushed together, they resemble something similar to the four letters we call the company by.
At first glance, the blue and pink just looks like a design strategy to help break up the monotony and make the logo a little more vibrant and pleasing to the eye, right? Wrong – if you take away the blue, you’ll be left with “31” in pink. Baskin Robbins sells 31 different flavours of ice cream.
The Mitsubishi logo is perhaps the deepest and most thought out logo design ever. The Tosa Clan’s three-leaf crest and the Iwasaki family’s three-diamond crest are merged together to come up with the sort of diamond-propeller kind of image. Also, “mitsu” means three and “hishi” means water… so three water!
This one is simply the result of clever design applications. You can probably notice the forward-slanting “N” straight away? Well, the triangle in the top left corner turns it into a “W” with a kind of white streak across the side of the letter, so N and W for Northwest. Also, the triangle is at the exact point on the circle that it’s pointing northwest like a compass.
And no, this isn’t Kanye West’s baby’s own personal airline…
The bent arrow across the bottom of Amazon might inspire you to think of a smiley face (after all, our brain’s are programmed to find faces in just about anything we can) but actually the arrow is simply pointing from the letter A to the letter Z, because Amazon will deliver just about anything from A to Z!
Does it ever drive you crazy that Google use lots of different colours but some of the same colours? Why wouldn’t they just use a different colour for every letter? If you’re going to be random, at least be random properly, right? This was actually an intentional use of some same colours to show they’re not dull by using all one colour, but also that they don’t play by the rules of unconventional styles either.
A few years ago, someone noticed that if you zoom in on either of the “O”s in the Coca-Cola logo, you can actually see a perfect representation of the Danish flag. Once the good people at Coca-Cola heard about this, they actually used it as a marketing ploy to advertise their drink in the “Happiest Country on Earth”.